The ‘OG’ fashion icon, Matilda Djerf, known for her laidback and “clean girl” aesthetic, has undoubtedly slayed her way  as one of the most well-known influencers on the internet. Unsurprisingly, her fashion brand, Djerf Avenue, has also blown up on social media for i...

Manuka Honey is a staple product for health and well-being. It can be drizzled over porridge, in wellness tea or even in skin care products. In fact, the lucrative product can fetch up to $5000 for a 230g jar. What makes Manuka Honey so special? Manuka Honey comes from the Manuka tree, a white ...

Formerly known as Twitter, “X” under the new leadership of Elon Musk has had a rocky start with a loss of almost 50% of ad-revenue. Unfortunately for X Corp, more trouble seems to be on the horizon relating to their new app name and logo “X”.   There are nearly 900 ...

Often, it is not until after launching a new business or new product that a business owner thinks about protecting their brand… and sometimes it can be too late. You ask your IP lawyer to register a Trade Mark and they say one of two things: there is already a prior registered Trade Ma...

In April earlier this year, pop music icon Katy Perry (Katheryn Elizabeth Hudson) found herself in the Australian Court System. The reason? She was being sued by Australian fashion designer Katie Taylor (known professionally as Katie Perry) over trademark infringement for selling her merchandise ...