Tiktok’s popularity increased substantially during the 2020 lockdown and continues to be THE platform that offers all types of content, from memes to cooking to dancing videos. Unsurprisingly, small-to-medium businesses and influencers alike have adopted and utilised the app to their advant...

In late October 2021, Facebook made a huge announcement. That it was changing the company name to “Meta” or “Meta Platforms”. The reason was to refocus the company around bringing “the Metaverse to life”, declared CEO of Facebook Mark Zuckerberg. The term is e...

Trademark squatting, or bad faith Trademark filing, is essentially when a third-party files and registers a Trademark merely to sell it for a profit later to someone who actually needs it and/or wants to use it. The original applicant then faces enormous challenges in registering in that country s...

Remember when our parents used to say, “I’ll search that on the Google”? Google has become a verb. We do not search something on “the Google” anymore, we “Google it”. So, what happens when you “Google something”? We get search results based o...

Salvation Army Christmas Food & Gift Drive This Christmas, we are again supporting the Salvation Army Food & Gift Drive! We invite you to help us by contributing to those in need this Christmas. IP Partnership will be collecting gifts and non-perishable foods until 10 December. Please ...